Your Organization's Marketing Creative Material is Valuable Intellectual Property
"Marketing Creative" is simply an insider's term for the materials you create to promote your business. Creative can take the form of:
- brochures
- flyers
- hand-outs
- mailers
- advertising content
- Audio, video or slide presentation material
- Web site content
- Social media content
Marketing creative often focuses on the benefit of your product or service and the value proposition to your customer. Value proposition is the unique value that your product or service delivers that others can't duplicate. It can be feature-oriented, or perhaps cost related such as a lower cost of acquisition, or cost-savings to implement and use. Value proposition can focus on intuitive ease-of-use, as software companies often strive to achieve. Value proposition is just as applicable in service offerings as it is in product offerings where it may emphasize superior service or support, or lower-cost service.
Expressionist capability and the art of appealing to the consumer are key factors that determine the success of marketing creative materials. Pro Business Writers Plus has extensive experience in this arena. When you need to deliver your message to your target audience in a concise manner that will impact buying behavior we're ready to assist.
For high-impact creative materials that will drive revenues and profits, call on the experts at Pro Business Writers Plus.