The Power of the Press
Press releases are perhaps among the most powerful tools available to market your business, yet also one of the most under-utilized by small and mid-size organizations. For larger organizations that understand the potential impact, press releases are one of the more commonly used promotional methods by public relations departments. Press releases can be used to project an image within a local community, or among distributor partners and end-consumers on a national or global scale. Once published, press releases go out to newswires and radio stations and can be re-published by organizations that share an interest in your company, product, service, or marketplace. Search engine spiders that rank websites also search the press wires, and a well-written relevant press release can positively impact your web site ranking on major search engines. Publicly traded organizations understand the importance of well-timed press releases and often use them to complement new product and service offerings. The importance is underscored by the fact that substantive press releases will often positively impact the stock value of these companies as well. Strategically planned press releases should be an integral part of your public relations and marketing strategy. If you're relocating, introducing a new product or service, improving an existing product or service, or aligning your philanthropic efforts with causes that evoke public acceptance (such as "think pink"), these are all excellent examples of when a press release should be utilized to enhance your image. When you're ready to enhance your image or just reach out to your business community and stakeholders, Pro Business Writers Plus can craft the press release that will give you a winning edge.