Knowledge is Power
If knowledge is power, then understanding the dynamics and competitive landscape of your market is the force that empowers your organization to succeed.
- Do you understand the scope of your marketplace?
- Have you accurately sized and segmented your market to implement the strategy that will enable you to penetrate it effectively?
- Will it be more profitable to target and appeal to a niche market, or the mass marketplace with your goods or services?
- If your strategy is to compete in the larger marketplace, how intensively competitive is it?
- What strategies do your competitors use?
- Is your target market well-defined and penetrable?
- How will you penetrate that market?
- Can competition easily enter your marketplace, or are there significant barriers to entry?
- If you're selling goods, are they adequately priced to be competitive, yet profitable to your organization?
- How will you get your goods to market?
- Will you use a direct sales force, or would it be more efficient to approach the market through an established network of distributors and suppliers?
- If you use middlemen such as distributors, how will that effect pricing?
- If you wish to globalize, will you expand operations to foreign markets or use trade intermediaries to approach worldwide marketplaces?
- Finally, how will you promote your products or services?
The Four P's of Marketing...
- Product (or service),
- Price,
- Place (distribution strategy),
- Promotion
...are critical to your business success. It is essential to have a firm grasp on each of these factors combined with a sound knowledge of your market and the competitive landscape in order to succeed. Acquiring this understanding takes a substantial amount of research and access to reliable sources of information that can provide it. Access to one notable and authoritative source of information can cost several thousand dollars per year. With access to one of the most powerful electronic libraries in the world, Pro Business Writers Plus can create your comprehensive marketing plan for less than the annual cost of just one of these reputable sources of information.
Success is not a chance happening. It is, rather, the result of thoughtful and deliberate planning and a quest to understand the dynamics that influence your market. When you're serious about establishing a competitive edge against your rivals, let the experts at Pro Business Writers Plus create the marketing plan that will empower you to effectively pursue and maximize profitability. There will never be a time like today to begin. Will you be wondering why good things aren't happening, or will profitability and success be pursuing you? We're ready, are you?